主题:eBay怒撤广告，Google悔不迭连忙撤party
=八面玲珑=
职务:观察员
积分：1697
贴数：439
日期：2007-6-14 13:30:01
Google取消了他们计划举办的一场party，因为据消息称该聚会计划惹恼了eBay，致使其于本周早些时候撤下了他们在Google整个美国网络系统中的广告。
本周一，Google宣布将于周四晚在波士顿举办聚会，以吸引前来参加eBay现场卖家年会的 eBay商户。
该聚会的目的在于抗议eBay禁止商家在eBay市场上使用Google的在线结账处理系统。
然而eBay觉得Google此举实在没品，于是在google宣布该聚会之后没过多久便“大刀阔斧”地砍掉了他们在美国GoogleAdWords的广告。
事情原委如下：
据知情人士报，ebay此举是ebay高层的决定，他们认为Google妄图利用这一卑鄙手段令ebay在他们的头号商户面前下不了台。
想想Google举办此次聚会背后的嘲讽之意，我们便不能不苟同eBay高层们的决定了。聚会的地点定在旧南方礼拜堂，而1773年正是在这里，爆发了大规模的群众抗议集会并直接导致了波士顿倾茶事件。
他们的官方博客中写道：在这里革命者们发动了波士顿倾茶行动，而我们也要在此庆祝自由——免费的食物、免费的饮料、免费的现场音乐，甚至免费的按摩服务。
不料紧接着于周三下午，Google取消了他们的聚会计划。很明显，Google的头头们终于发觉他们做得过火了。同样的官方博客又出现了这样文字：由于考虑到本周参加eBay现场卖家年会的商户们肯定忙于各类活动，分身乏术，同时我们也不愿令他们分 心；于是经过同eBay官方的沟通，我们决定在年会期间不举办此次聚会。
在重创google之后，ebay显然很高兴看到现在的局面。在一次声明中ebay表示：我们放心了，因为google能认识到他们做了不合时宜的决策。我们很高兴我们的合作伙伴做了正确的决定。
然而，ebay发言人Hani Burzy说，ebay仍然不会将它们的广告重新摆上google的架子。Ebay现场年会周四于波士顿举行。
许多人认为这次小冲突无疑是今年来两大巨头关系恶化的又一标志，因为google在某种程度上已经成了ebay的竞争对手。
周三早些时候，Durzy称ebay的撤销广告的举动并非针对google的聚会之举，而是ebay自身的一个简单尝试而已，就像其他很多公司终止他们最大块的广告及市场预算一样。
据comScore Networks Inc. 统计，三月份，ebay以8020万关联链接在付费搜索广告商中排名第一，占到了总市场分额的4.1%。他们完全可以无视自己的竞争对手Shopping.com。Shopping.com排名第三，享有3570万关联链接，占市场份额的1.8%。
据comScore Networks Inc.，google在搜索引擎中也排名第一，享有57.3%的付费广告点击率，将第二位的Yahoo Inc. 远远地抛在了后头。Yahoo Inc. 占去了26.1%的付费广告点击率。
此次鹬蚌相争的核心是google的在线结账处理系统。该系统于一年前引进至今一直被ebay禁用。EBay的理由是该结账处理系统的跟踪记录不充分，google认为那不过是ebay保护Paypal在线支付系统的一个借口。除了结账之外，Goog le早已利用其他产品侵入了eBay的领地，如Base listings service.
去年5月，ebay同yahoo启动了一项广泛合作计划，其中首要的就是让yahoo成为了美国eBay网站上的搜索引擎及广告显示位的独家供应商。
尽管google也在美国境外的地区提供类似的服务，但是eBay与Yahoo的联手被看作他们针对google的协同作战。
Google并为对此作出评论。
D.N.N.
After eBay Pulls Ads, Google Cancels Offending Party
Juan Carlos Perez, IDG News Service 1 hour, 34 minutes ago
A contrite and repentant Google canceled a party that irked eBay and that a source said led eBay to remove all of its ads from Google‘s U.S. network earlier this week.
On Monday, Google announced it would throw a party in Boston on Thursday evening designed to attract eBay merchants who would be in town to attend the eBay Live annual seller conference.
The purpose of the party: protesting eBay‘s decision to forbid merchants in its marketplace from using Google‘s Checkout online transaction system.
EBay found Google‘s move to be in bad taste and, at some point after the party was announced, eBay took the drastic measure of pulling all of its ads from Google‘s AdWords U.S. network.
Read the original story here.
A source familiar with the situation said that the decision to turn off the ads had come from eBay‘s top executives who were steaming over what they perceived as a low blow by Google designed to embarrass eBay in front of its top merchants.
It would be hard to disagree with eBay executives‘ assessment, considering the mocking tone of Google‘s party announcement, encouraging eBay merchants to gather at the Old South Meeting House, where in 1773 mass protest meetings were held, leading to the Boston Tea Party.
"We‘ll use the same spot where revolutionaries launched the Boston Tea Party to celebrate freedom with free food, free drinks, free live music-- even free massages," the official blog posting reads.
Then, on Wednesday afternoon, Google unexpectedly cancelled the party, after its officials apparently determined they had gone too far.
"eBay Live attendees have plenty of activities to keep them busy this week in Boston, and we did not want to detract from that activity. After speaking with officials at eBay, we at Google agreed that it was better for us not to feature this event during the eBay Live conference," reads a posting on that same blog.
EBay, which had earlier blasted Google for the planned party, said it was pleased with Google‘s decision. "It‘s reassuring to see that Google recognizes that their actions were inappropriate. We‘re pleased that our partner chose to do the right thing and cancel their event," eBay said in a statement.
However, eBay is keeping its ads off AdWords, eBay spokesman Hani Durzy said. EBay Live begins Thursday in Boston.
The spat is yet another sign of what many consider a significant deterioration of relations between the two Internet giants in recent years, as Google has become a partial competitor to eBay.
Earlier Wednesday, Durzy said the decision to pull out the ads wasn‘t related to the party and characterized it as an ordinary experiment by eBay, similar to others the company constantly does to determine the best allocation of its advertising and marketing budget.
But there is nothing ordinary about eBay and Google, and the pullout is likely to have significant repercussions for both companies while it lasts: EBay is the largest paid search advertiser in the U.S. and Google is the country‘s largest paid search ad network.
In March, eBay ranked first in the U.S. among paid search advertisers with 802 million sponsored link exposures, or 4.1 percent of the total, according to comScore Networks Inc. That doesn‘t even take into account eBay‘s comparison shopping engine, Shopping.com, which ranked third on that list with 357 million sponsored link exposures, or 1.8 percent of the total.
Meanwhile, Google topped the list of search engine referrers, handling 57.3 percent of all paid search ad clickthroughs, comScore said. Yahoo Inc. (Nasdaq:YHOO - news) took a distant second place with 26.1 percent of clickthroughs.
At the center of this week‘s confrontation is Google‘s Checkout online transaction system, introduced about a year ago and so far banned from the eBay sites. EBay argues Checkout doesn‘t have enough of a track record yet, while Google charges eBay with trying to protect its own PayPal online payment system. In addition to Checkout, Google has been entering eBay territory with other products like its Base listings service.
In May of last year, eBay and Yahoo struck a wide-ranging partnership that, among other things, made Yahoo the exclusive provider of search and display ads within U.S. eBay sites.
Although Google performs a similar function for eBay sites outside of the U.S., the eBay-Yahoo tie up was seen as a defensive move by eBay and Yahoo against Google.
Google hasn‘t replied to requests seeking comment.
新闻来源：Yahoo!NEWS
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本周一，Google宣布将于周四晚在波士顿举办聚会，以吸引前来参加eBay现场卖家年会的 eBay商户。
该聚会的目的在于抗议eBay禁止商家在eBay市场上使用Google的在线结账处理系统。
然而eBay觉得Google此举实在没品，于是在google宣布该聚会之后没过多久便“大刀阔斧”地砍掉了他们在美国GoogleAdWords的广告。
事情原委如下：
据知情人士报，ebay此举是ebay高层的决定，他们认为Google妄图利用这一卑鄙手段令ebay在他们的头号商户面前下不了台。
想想Google举办此次聚会背后的嘲讽之意，我们便不能不苟同eBay高层们的决定了。聚会的地点定在旧南方礼拜堂，而1773年正是在这里，爆发了大规模的群众抗议集会并直接导致了波士顿倾茶事件。
他们的官方博客中写道：在这里革命者们发动了波士顿倾茶行动，而我们也要在此庆祝自由——免费的食物、免费的饮料、免费的现场音乐，甚至免费的按摩服务。
不料紧接着于周三下午，Google取消了他们的聚会计划。很明显，Google的头头们终于发觉他们做得过火了。同样的官方博客又出现了这样文字：由于考虑到本周参加eBay现场卖家年会的商户们肯定忙于各类活动，分身乏术，同时我们也不愿令他们分 心；于是经过同eBay官方的沟通，我们决定在年会期间不举办此次聚会。
在重创google之后，ebay显然很高兴看到现在的局面。在一次声明中ebay表示：我们放心了，因为google能认识到他们做了不合时宜的决策。我们很高兴我们的合作伙伴做了正确的决定。
然而，ebay发言人Hani Burzy说，ebay仍然不会将它们的广告重新摆上google的架子。Ebay现场年会周四于波士顿举行。
许多人认为这次小冲突无疑是今年来两大巨头关系恶化的又一标志，因为google在某种程度上已经成了ebay的竞争对手。
周三早些时候，Durzy称ebay的撤销广告的举动并非针对google的聚会之举，而是ebay自身的一个简单尝试而已，就像其他很多公司终止他们最大块的广告及市场预算一样。
据comScore Networks Inc. 统计，三月份，ebay以8020万关联链接在付费搜索广告商中排名第一，占到了总市场分额的4.1%。他们完全可以无视自己的竞争对手Shopping.com。Shopping.com排名第三，享有3570万关联链接，占市场份额的1.8%。
据comScore Networks Inc.，google在搜索引擎中也排名第一，享有57.3%的付费广告点击率，将第二位的Yahoo Inc. 远远地抛在了后头。Yahoo Inc. 占去了26.1%的付费广告点击率。
此次鹬蚌相争的核心是google的在线结账处理系统。该系统于一年前引进至今一直被ebay禁用。EBay的理由是该结账处理系统的跟踪记录不充分，google认为那不过是ebay保护Paypal在线支付系统的一个借口。除了结账之外，Goog le早已利用其他产品侵入了eBay的领地，如Base listings service.
去年5月，ebay同yahoo启动了一项广泛合作计划，其中首要的就是让yahoo成为了美国eBay网站上的搜索引擎及广告显示位的独家供应商。
尽管google也在美国境外的地区提供类似的服务，但是eBay与Yahoo的联手被看作他们针对google的协同作战。
Google并为对此作出评论。
D.N.N.
After eBay Pulls Ads, Google Cancels Offending Party
Juan Carlos Perez, IDG News Service 1 hour, 34 minutes ago
A contrite and repentant Google canceled a party that irked eBay and that a source said led eBay to remove all of its ads from Google‘s U.S. network earlier this week.
On Monday, Google announced it would throw a party in Boston on Thursday evening designed to attract eBay merchants who would be in town to attend the eBay Live annual seller conference.
The purpose of the party: protesting eBay‘s decision to forbid merchants in its marketplace from using Google‘s Checkout online transaction system.
EBay found Google‘s move to be in bad taste and, at some point after the party was announced, eBay took the drastic measure of pulling all of its ads from Google‘s AdWords U.S. network.
Read the original story here.
A source familiar with the situation said that the decision to turn off the ads had come from eBay‘s top executives who were steaming over what they perceived as a low blow by Google designed to embarrass eBay in front of its top merchants.
It would be hard to disagree with eBay executives‘ assessment, considering the mocking tone of Google‘s party announcement, encouraging eBay merchants to gather at the Old South Meeting House, where in 1773 mass protest meetings were held, leading to the Boston Tea Party.
"We‘ll use the same spot where revolutionaries launched the Boston Tea Party to celebrate freedom with free food, free drinks, free live music-- even free massages," the official blog posting reads.
Then, on Wednesday afternoon, Google unexpectedly cancelled the party, after its officials apparently determined they had gone too far.
"eBay Live attendees have plenty of activities to keep them busy this week in Boston, and we did not want to detract from that activity. After speaking with officials at eBay, we at Google agreed that it was better for us not to feature this event during the eBay Live conference," reads a posting on that same blog.
EBay, which had earlier blasted Google for the planned party, said it was pleased with Google‘s decision. "It‘s reassuring to see that Google recognizes that their actions were inappropriate. We‘re pleased that our partner chose to do the right thing and cancel their event," eBay said in a statement.
However, eBay is keeping its ads off AdWords, eBay spokesman Hani Durzy said. EBay Live begins Thursday in Boston.
The spat is yet another sign of what many consider a significant deterioration of relations between the two Internet giants in recent years, as Google has become a partial competitor to eBay.
Earlier Wednesday, Durzy said the decision to pull out the ads wasn‘t related to the party and characterized it as an ordinary experiment by eBay, similar to others the company constantly does to determine the best allocation of its advertising and marketing budget.
But there is nothing ordinary about eBay and Google, and the pullout is likely to have significant repercussions for both companies while it lasts: EBay is the largest paid search advertiser in the U.S. and Google is the country‘s largest paid search ad network.
In March, eBay ranked first in the U.S. among paid search advertisers with 802 million sponsored link exposures, or 4.1 percent of the total, according to comScore Networks Inc. That doesn‘t even take into account eBay‘s comparison shopping engine, Shopping.com, which ranked third on that list with 357 million sponsored link exposures, or 1.8 percent of the total.
Meanwhile, Google topped the list of search engine referrers, handling 57.3 percent of all paid search ad clickthroughs, comScore said. Yahoo Inc. (Nasdaq:YHOO - news) took a distant second place with 26.1 percent of clickthroughs.
At the center of this week‘s confrontation is Google‘s Checkout online transaction system, introduced about a year ago and so far banned from the eBay sites. EBay argues Checkout doesn‘t have enough of a track record yet, while Google charges eBay with trying to protect its own PayPal online payment system. In addition to Checkout, Google has been entering eBay territory with other products like its Base listings service.
In May of last year, eBay and Yahoo struck a wide-ranging partnership that, among other things, made Yahoo the exclusive provider of search and display ads within U.S. eBay sites.
Although Google performs a similar function for eBay sites outside of the U.S., the eBay-Yahoo tie up was seen as a defensive move by eBay and Yahoo against Google.
Google hasn‘t replied to requests seeking comment.
新闻来源：Yahoo!NEWS
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